Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at http://DigitalDeepak.com and heads digital marketing at Razorpay.com.

He has previously worked in well-known B2B and B2C ups such as Exotel, Practo & Instamojo. Before that, he founded a publishing up called BikeAdvice.in and had an exit.

He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.

• Introduction to Social Media Mastery (6:25)
• How to Grow and Maintain a Facebook Group (11:44)

• Understanding Your Business Goals and Tying Them to Social Media Goals (37:42)
• Understanding & Creating Your Buyer’s Persona (29:32)
• Social Media Competitor Analysis (25:18)

• Choosing The Right Social Media Platform For Your Business (51:01)
• Providing Customer Service On Social Media (22:37)
• FaceBook Marketing Best Practices And WalkThrough (31:53)
• FaceBook Page Insights Walkthrough (14:02)
• LinkedIn Company Page Analytics Walkthrough (7:44)
• 10 Social Media Metrics You Must Measure (14:17)
• Linkedin Marketing Best Practices and Examples (25:57)
• 9 Must Have Social Media Tools (25:07)
• Twitter Analytics Walkthrough (21:20)
• Building Social Media Landing Pages Which Convert (22:10)
• Pinterest Marketing – Best Practices & WalkThrough (22:30)
• Social Media And Google Analytics Integration (20:35)
• Twitter Marketing – Best Practices & Examples (24:15)
• YouTube Marketing (25:42)
• YouTube Analytics Walkthrough (13:00)